Ask Mama Amy Episode 18: Protecting Your Intellectual Property with Kristen Gonzales Roberts 

 March 10, 2022

By  Amy Hsiao

Ask Mama Amy Episode 18: Protecting Your Intellectual Property with Kristen Gonzales Roberts

In a continuously advancing world, “having a plan for your intellectual property early on is important,” says Kristen Gonzales Roberts, Founder and Managing Attorney of Trestle Law, APC. Kristen is highly experienced in the realm of trademark and copyright law and has dedicated most of her career to helping businesses and individuals develop, protect, and recognize the value of their intellectual property. In today’s episode, host Amy Hsiao sits down with Kristen to discuss motherhood and all things intellectual property.

According to Kristen, many entrepreneurs make the mistake of not prioritizing the IP early on. Working with an attorney can be expensive, however, Kristen explains that understanding and developing your brand correctly the first time will save you a lot of time and money in the long run. To get the best use of your IP, it is important to look at it holistically. You want to not only get the proper trademarks, copyrights, or patents, but you also want to understand how to leverage your intellectual property and take your business to the next level. 

Tune into this week’s episode of Ask Mama Amy to learn more about the importance of time-blocking and strategizing a plan to preserve your intellectual property so you can better protect your business now and in the future. 


  • “We build our clients a bridge from their brands to their bank accounts.” (01:19-01:23)
  • “Once my husband and I decided to have kids, I had to start designing my life, practice, and the way that I approached law a little bit differently.” (04:51-04:58)
  • “I think moms are some of the best, strongest, and most powerful people out there because we have to be. We have so many things pulling our focus and time that we have to learn where we can be super-efficient and just get things done.” (05:02-05:14)
  • “It's not about balance, it's about just making sure that you get the things done that are necessary. Sometimes things are going to fall short and sometimes you're going to need extra support from your partner.” (06:48-07:00)
  • “When you have things like lessons, appointments, and activities in your kid's life that you want to be present for, you have to factor that into your work life.” (09:04-09:20)
  • “While you have common law rights, sometimes those common law rights are very broad and they're not very good at protecting you fully the same way registrations do. So having a plan for your intellectual property early on is important.” (12:35-12:49)
  • “Most entrepreneurs tend to pigeonhole their IP into individual boxes instead of taking a holistic approach to it.” (12:53-13:03)
  • “I really don't think that we should be judging each other because we already get so much judgment from the world that we, as moms, need to be as supportive of one another as we can be.” (27:31-27:43)

Links Mentioned

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posted March 10, 2022

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